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KMID : 1100420030050040218
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Korean Journal of Community Nutrition
2003 Volume.5 No. 4 p.218 ~ p.229
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The Design, Implementation, and Evaluation of Social Marketing Campaigns in Nutrition
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Debra Palmer Keenan
Patricia M. Heacock
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Abstract
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KEYWORD
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social marketing, nutrition, target audience, behavior change
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